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Brand Camp is a two-week guided experience designed to help you build a brand with clarity and confidence. We’ll walk you through the essentials of brand strategy—your purpose, positioning, and messaging—and help you shape a visual identity that brings it all to life.
You’ll finish with a solid foundation and two extra weeks of support to ask questions, get unstuck, and finish what you started—with a guide by your side.
When your brand lacks direction, everything feels harder. Brand Camp gives you a clear path and the tools to move forward, built on our Thriving Brand Method. By focusing on strategy first, then identity, you’ll create a brand that feels aligned, intentional, and built to grow. And with support after the camp, you won’t be left to figure it out alone.
Brand Camp is perfect for:
✔️ Founders building from the ground up
✔️ Entrepreneurs ready to rebrand with intention
✔️ Creatives and small teams who want guidance without the overwhelm
✔️ Anyone who wants to feel confident and aligned before moving into a website, launch, or marketing
We kick off by helping you lay the groundwork for a strong brand. This week, you’ll define your brand’s core purpose, mission, and vision, and identify your target audience. You’ll also learn how to position your brand effectively in the market, setting you up for long-term success.
Key Takeaways:
Define your brand’s purpose and values
Identify and understand your target audience
Clarify your brand’s unique position in the marketplace
This module is all about translating your strategy into a recognizable and cohesive identity. We’ll guide you through creating a logo, choosing the right colors, typography, and visual style that reflect your brand. You’ll walk away with a polished, professional brand identity that connects with your audience.
Key Takeaways:
Your website is your brand’s home online, and this week, we’ll show you how to build it right. From creating a user-friendly, conversion-optimized website to setting up essential marketing strategies for growth, this module ensures that you’re ready to attract and engage customers.
Key Takeaways:
With your brand and website ready, it’s time to launch! In the final week, we’ll help you craft a strategic launch plan, ensuring that your brand makes a memorable first impression. Learn how to execute a launch campaign that gains attention, engages your audience, and sets the stage for continued growth.
Key Takeaways:
Learn alongside other businesses and gain valuable insights through the questions of others while you craft your plan.
Let’s get together with just you and your team to deep dive together how you can make each improvements every quarter.
Meet your instructor
Branding agency owner & expert of brand. Hannah has a decade of experience in creating, repositioning and growing brands.
Hannah Wheeler | Co-founder & Brand Strategist
Hannah Wheeler doesn’t just build brands—she builds belief systems. As co-founder of Guide Brand Consultancy, she helps visionary leaders chart bold new paths, cutting through the noise to uncover the truth at the heart of their business. Her work is part compass, part catalyst—designed to lead brands and their people on a path to thrive.
With roots in design and a mind wired for strategy, Hannah is known for asking the kind of questions that stop you in your tracks—the ones that shift perspective, unlock direction, and light the way forward. She’s guided startups through uncharted territory, helped changemakers reimagine their brand story, and led legacy organizations to rediscover their sense of purpose—all with curiosity, compassion, and a knack for making complex ideas feel refreshingly human.
To Hannah, branding isn’t just a destination—it’s a daring journey. And she’s the kind of guide you want by your side when the path gets steep, the map runs out, and it’s time to trust your vision.
DJ Wheeler | Co-founder & Implementation Specialist
DJ is a co-founder and the Implementation Specialist of Guide. He is an innovative problem solver and creative thinker. DJ is meticulous and thorough in his work, ensuring that all website processes and touchpoints work together seamlessly. He is skilled at developing responsive websites that perform and strategically reflect each brand. DJ excels at developing and implementing high-quality web capabilities that drive traffic and results to our clients’ websites.
When there is clarity and direction, the team knows where they are headed.
When there is clarity and direction, the team knows where they are headed.
When there is clarity and direction, the team knows where they are headed.
Number of Classes: 8
Course length: 24 hours
Class times: Thursdays
Mornings: 9:00 am – 12:00 pm (CST)
Location: In-person or online
Class capacity: 20
